Business calls and SMS just became an orchestrated engagement channel. Trigger verified, branded experiences directly from CleverTap segments and journeys — no middleware, no custom engineering. Marketers have spent a decade perfecting orchestration across push, email, SMS, WhatsApp, and in-app. Yet the channels with the highest stakes, the business call and SMS, have largely sat outside the engagement stack. It arrives without context, without branding, and increasingly, wi

In the fast-paced world of business-to-consumer communication, every missed call is a missed opportunity. Introducing our latest enhancement to the Truecaller Customer Experience solution suite: Inbound Calling Number. This feature is designed to bridge the gap between businesses and their customers by providing a clear, immediate path for engagement—even when a call is missed. The Problem: One-Way Communication Gap Many businesses use virtual numbers or specific series (such

In an era where trust is the ultimate currency, the question isn’t just who is calling, but why. Introducing Gen AI-Powered Call Reasons, a major evolution in the Customer Experience Solution suite. For years, our "Call Reason" feature has helped businesses bridge the communication gap by showing customers the purpose of a call before they even pick up. Now, we’re making that process smarter, faster, and more intuitive than ever before using Generative AI. Why Context is King

In the evolving landscape of communication, staying connected with your customers just got a major upgrade. Introducing Missed Call Notifications, a feature designed to bridge the gap between businesses and their customers by transforming every missed call into a personalized path for re-engagement. Navigating the New Normal: TRAI’s 140 & 1600 Series The Telecom Regulatory Authority of India (TRAI) has mandated that commercial entities use specific number series: 140 for prom

Business messaging is evolving fast. As brands move beyond SMS, the real question is no longer just reach. It is whether messages are trusted, verified, seen, and acted on. This is where most existing channels fall short. SMS is limited in features and increasingly prone to fraud. RCS offers richer in-thread conversations, but adoption and consistency still vary by market and ecosystem. WhatsApp offers scale and familiarity, but business messages must compete within a persona

In today's world, listening to customer feedback is crucial for any business, as it gives direct insights into customer satisfaction. By...

We keenly listen to our users and keep upgrading capabilities in Truecaller’s Customer Experience solutions so that businesses can make...

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