Business calls and SMS just became an orchestrated engagement channel. Trigger verified, branded experiences directly from CleverTap segments and journeys — no middleware, no custom engineering. Marketers have spent a decade perfecting orchestration across push, email, SMS, WhatsApp, and in-app. Yet the channels with the highest stakes, the business call and SMS, have largely sat outside the engagement stack. It arrives without context, without branding, and increasingly, without being...

Voice is one of the most used and most misread customer engagement channels in Indian business today. Businesses know it matters, but many aren't sure they’re using it right. The decisions being made about voice are often based more on intuition than on evidence. We surveyed 1,000+ consumers and 500+ businesses across 17 cities to build The State of Business Calling 2026. The findings challenge widely held assumptions about where voice fits in the modern customer engagement stack. It gives...

About Navnit Motors Navnit Motors, part of the Navnit group, is one of India’s most trusted luxury automotive groups, operating across Mumbai & Thane and representing globally renowned brands including BMW, Jaguar Land Rover, Ferrari, Honda, Hyundai, Kia and more. From premium car sales and aftersales services to insurance, roadside assistance, and customer relationship management, Navnit Motors manages a large volume of critical customer interactions daily across metropolitan and high-growth...