Truecaller Verified Campaigns Is Now Natively Available on CleverTap

Business calls and SMS just became an orchestrated engagement channel. Trigger verified, branded experiences directly from CleverTap segments and journeys — no middleware, no custom engineering. 

Marketers have spent a decade perfecting orchestration across push, email, SMS, WhatsApp, and in-app. Yet the channels with the highest stakes, the business call and SMS, have largely sat outside the engagement stack. It arrives without context, without branding, and increasingly, without being answered or seen.

Today, that changes. We're thrilled to announce our partnership with CleverTap, the all-in-one customer engagement platform trusted by leading brands worldwide. Truecaller Verified Campaigns is now available as a direct, native integration on CleverTap — meaning any brand can trigger verified, branded call and SMS experiences from the same campaign builder and journeys it already uses every day.

Why does this partnership matter?

Attention is scarce, and trust is priceless. Customers are more cautious than ever about answering unknown numbers, while businesses depend on calls for their most critical moments — onboarding, collections, deliveries, healthcare reminders, and high-value sales conversations.

Truecaller's Verified Business Caller ID already solves the identity problem: a verified name, logo, and green badge that tells the customer exactly who is calling. Verified Campaigns goes further — turning the moments around a call and SMS into engagement surfaces: during call, post-call s, and sticky messages that carry contextual offers, CTAs, and deep links.

What was missing until now was orchestration at scale. Which customer should see which message, at which moment in their lifecycle? That intelligence lives inside platforms like CleverTap. This partnership connects the two.

How the integration works: Simple infrastructure, no middleware

The integration is deliberately lightweight. CleverTap connects to Truecaller's Verified Campaigns channel through a secure outbound webhook — configured once, reused across every campaign. There is no custom middleware to build, no SDK to embed for this use case, and no engineering sprint required. Most teams can go live in under a day. 

Here's what the setup looks like end-to-end:

1. Create your Verified Campaign template in the Truecaller Business Console

   Use the Template Generator to define the title, subtitle, CTA, deep link, and creative for your post-call pop-up, missed-call pop-up, or sticky message. Each template gets a unique campaign ID.

   
   

2. Copy your webhook credentials

   
   

   Your Organization ID and Webhook Token from the Truecaller Business Console authenticate every call between the two platforms.
   

3. Create the Truecaller webhook connector in CleverTap

   A one-time setup under Settings → Channels → Webhook, pointing to Truecaller's campaigns endpoint with your credentials as headers.

4. Build campaigns and journeys — and go live

   
   

   Target any CleverTap segment, trigger on schedules or real-time events, personalise the payload with Liquid tags and user profile attributes, test on a registered device, and publish.

   Once live, Truecaller behaves like any other CleverTap channel: it sits inside journeys next to push, email, SMS, WhatsApp, and in-app; it respects segment qualification and opt-in filters; and downstream conversions can be measured by associating goal events such as “call completed” or “payment made” etc with the campaign.

What can you do now?

Trigger call and SMS experiences from segments & journeys

For instances like post a call is hung up, when users  miss a call, and sticky SMS from CleverTap campaigns can be scheduled or event-triggered in real time.

Personalise every element

Dynamically populate the title, subtitle, CTA, and deep link using CleverTap user profile attributes and event properties — "Your order #4521 ships tomorrow," not a generic banner.

Orchestrate calls as an omnichannel step

Place Truecaller alongside push, email, SMS, in-app, and WhatsApp inside a single journey — one brain deciding the right channel for the right moment.

Measure downstream conversions

Associate goal events with each campaign and track the full funnel — from call-screen impression to answered call to completed payment — inside CleverTap.

For CleverTap customers

• A brand-new channel, zero new tooling. Truecaller's 500M+ user reach becomes accessible from the campaign builder you already know.
  

• Trust as a conversion lever. Verified name, logo, and context on the call screen lift answer rates on the calls that matter most.
  

• Same segmentation, same personalisation. The audience logic, Liquid tags, and journey orchestration you use everywhere else now extend to calls.
  

• Fast time to value. A straightforward webhook setup — no middleware, no heavy engineering lift.

  
  

For Truecaller customers

• Right user, right moment. Event-triggered delivery aligns the campaigns with the exact moment of intent — an order placed, a cart abandoned, an EMI due.
  

• Opt-in precision built in. Segment filters qualify audiences before the webhook ever fires, keeping campaigns compliant and welcome.
  

• Closed-loop measurement. Prove ROI with conversion tracking that connects call-screen engagement to business outcomes.
  

Getting Started

To go live, you'll need:

• An active Truecaller for Business account with a Customer Experience Solution subscription that includes Verified Campaigns 
  

• An active CleverTap account with the Webhook channel enabled 
  

• A Verified Campaign template created in the Truecaller Business Console.
  

Full step-by-step setup, payload examples, and troubleshooting guidance are available in the official integration documentation.