Business calls and SMS just became an orchestrated engagement channel. Trigger verified, branded experiences directly from CleverTap segments and journeys — no middleware, no custom engineering. Marketers have spent a decade perfecting orchestration across push, email, SMS, WhatsApp, and in-app. Yet the channels with the highest stakes, the business call and SMS, have largely sat outside the engagement stack. It arrives without context, without branding, and increasingly, without being...